BRAND: VITAHUSTLE BY KEVIN HART
ONE MAX represented VitaHustle's most significant product launch of 2025, introducing a premium evolution of its flagship protein with 30g of plant protein and 5g of creatine. As Brand Director, I owned the end-to-end launch strategy, from defining market positioning, messaging, claims, and brand guidelines to leading the creative direction for our largest campaign shoot of the year. I oversaw cross-functional execution across every consumer touchpoint, including packaging, website, email, paid media, social, influencer, PR, retail, and Amazon, to deliver a fully integrated launch that elevated the brand while clearly differentiating a new product line within the portfolio.
LAUNCH EMAILS
LAUNCH ACTIVATION
A coordinated social rollout spanning owned, earned, and paid channels. From influencer partnerships and PR seeding to community engagement, every touchpoint was designed to maximize awareness and launch momentum.
