BRAND: VITAHUSTLE BY KEVIN HART
Limited edition flavor drops became one of VitaHustle's biggest brand drivers, giving customers something new to look forward to every quarter while creating excitement and urgency across every channel. As Brand Director, I led each launch from end to end, overseeing everything from campaign concepting and photoshoot production to the rollout across packaging, website, email, paid media, social, influencer, PR, retail, Amazon, and TikTok Shop.
After the VitaHustle rebrand, we saw that "Damn Delicious Nutrition" was the message customers connected with most. That insight shaped every launch that followed, with mouthwatering creative, bold storytelling, and cohesive execution that made each flavor feel like an event, not just another product release.
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DAMN DELICIOUS RECIPE CONTENT